Search Engine Optimization, Marketing & PPC
Search engine optimization is a method of getting your website to rank higher in search engines-such as Google, Yahoo or Bing. But for any popular search phrase, you may end up with millions of search results. Research has shown that consumers only look at the top 10 results, which usually show up on the first page of the results. When someone searches for products or services that your business offers, your website needs to be at the top of their search result. Coming up on top in search engines for keywords related to your business will allow prospective clients to find you and will improve your business and brand awareness. Investing in search engine optimization can be a smart move to improve the visibility of your business and getting more clients.
There are two kinds of search results - organic or free search results and paid search results. It is important to know the difference between the two so you can choose one or the other or both of them in your search engine marketing strategy.
Organic Search Results - SEO:
When a consumer searches for something on a search engine, like Google, the results that are shown under the search box on the left side of the page are the organic search results and the ones on the right side are paid search results. They are sometimes shown in results under the title "Sponsored Links".
The websites that are included in the organic search results are the ones that are optimized for search engines using the right keywords. Getting listed in these results is free - the search engine spiders find pages based on their content and keywords and include the most relevant ones to the user's query in the results. Statistically, majority of people tend to pick sites that show up in the organic results over the paid results.
Paid Search Results - PPC:
On the right and at the very top in some pages (marked out by another color, light green in image) are Sponsored Links - paid results based on PPC scheme.
To get your site listed in the paid results, you will be paying the search engine each time a user clicks on your ad. This is useful if your website receives less than the required amount of traffic and traffic-boosting can be done with the help of an AdWords/Social Media/Email campaign, paid for and managed by you.
Our SEO campaign:
Our comprehensive approach to getting your website to the top of organic search results include many steps: As a part of our packages we do the following: Web Design & Development, Graphic Design, Website Renovation or Redesign and E-commerce Solutions. Here's how we do it: We form a strategic Internet marketing plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search-optimized Web design. Then, we tenaciously go to work so you can quickly dominate your online competition. We will make a keyword research for you to ensure that only relevant and high traffic queries that describe your specific products or services will be promoted during our organic search engine optimization process. In such a way you'll attract maximum volume of relevant traffic and expand your online presence to the new heights.
Our organic search engine optimization services include:
- keyword research
- content analysis and on-page optimization
- seo copywriting
- title and meta tags optimization
- HTML code optimization
- internal navigation optimization
- quality one-way link building for: link popularity (number of inbound links) growth; PageRank (overall weight of inbound links) growth; anchor text ranking (structuring of links with the particular anchors).
At the end of every month of our work you'll get monthly report on work done and results achieved to be always aware of search engine placement dynamics and overall progress.
A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.