The growing importance of Mobile Optimization of your
Mobile consumption is on the rise and you have to prepare your website to give you an edge over the competition, generate more traffic, increase sales and boost customer engagement. The first step should be to redesign your site for mobile optimization and then start adding on features that mobile users can take advantage of.
Mobile Browsing and Sales are skyrocketing!
The case for Mobile Optimization: If the 2019 Thanksgiving sales are any indication, the widespread growth of mobile phones and online shopping using smartphones and tablets doesn’t show any sign of slowing down. Black Friday online sales reached a record $7.4 Billion, while consumers made $2.9 Billion in purchases from their smartphones, an all-time record for mobile sales. If your site is still not optimized for mobile devices, then there is a high probability that you are missing out on the fortunes that your competitors are enjoying.
Massive Mobile Shopping Growth, while In-store Shopping Decline
The biggest area of online sales growth came from mobile devices. For the first time ever, over $3 billion in online sales were made via smartphones alone, reflecting 46% growth. This number accounted for a third of all transactions, outpacing the growth of overall online sales. Traffic brought by smartphones also grew by 15.8% from last year to 61%. Combined with free shipping and store pickup, the convenience of mobile websites and apps is a perfect solution during a time-consuming holiday shopping season.
Our Mobile Optimization and Marketing strategy includes
- making your website display properly on mobile devices, like smartphones and tablets
- optimizing your responsively designed site for better SEO/SEM results
- using strategic marketing solutions to deliver targeted customers to your website