Businesses located on Fordham Road
Information on Businesses:
Are you a business owner in the Fordham Neighborhood?
Attract more local sales by directing customers through online searches
Local and hyper-local businesses (such as restaurants, beauty salons, pizzerias, daycare centres, tattoo parlors etc) can benefit significantly if they appear in the local search results or maps when a would-be customer who happened to be in your neighborhood, or is within a certain distance from your business, searches online for specific products or services that you offer on their mobile devices.
On Google, an estimated 20% searches conducted are focused on a place or location. Mobile search, which has already taken a huge bite out of PC traffic, is increasingly focused on localized search terms; local mobile search is now estimated at 40%, according to Google’s Surojit Chatterjee.
In order for small businesses to reach their target audiences, which are often geo-specific, they must ensure that they are ranking high in these local searches. According to Google’s Think Insights Databoard:
- 94% of smartphone users have looked for local info and 84% have taken action as a result
- of the above, 65% visited the business they looked up
- of the above, 29% made a purchase in-store
There are several strategies for targeting local search, including:
- Listing your business in relevant industry and geographical directories/listings
- Creating keywords that combine your company with your physical location
- Optimizing your company’s website for mobile
What PixvieweR™ can do for you:
We will create (or redesign) a website that truly reflects your brand’s personality, so that it will stand out among your competitors. All the sites we design, develop, or redesign are optimized for search engines, and for viewing on a wide range of mobile and tablet devices as well as various browsers and platforms. We will get your site listed on all major search engines featuring a local search, or a map by creating keywords based on your business/service/product (such as “Pizza” or “Sneakers”) and location (example “Fordham” or “Grand Concourse”).