Fordham section in the Bronx
Fordham, with a population of 77,840 people, is a neighborhood of New York City, located north of Manhattan and bordering bustling Belmont. The neighborhood which is a part of Bronx Community Board 5 is bordered by Fordham Road to the north, Southern Boulevard to the east, East 161st Street to the south, and Jerome Avenue to the west. Its first growth was in the 1920s, when middle-class and working-class families from Manhattan flocked into the area, attracted by the then-modern housing and convenient subway access by Concourse, Jerome Avenue, and Webster Avenue lines to business districts in Manhattan where they could work and shop. The primary thoroughfare is Fordham Road; its main rapid transit line is the IND Concourse Line, operating under the Grand Concourse, with the IRT Jerome Avenue Line on its western border.
ZIP codes: 10453, 10457, 10458 and 10468.
Demographics: 39.6% Hispanic or Latino, 31.3% White, 23.2% African American, 4.7% Asian, 1.3% Native American, 0.1% Pacific Islander.
The New York Botanical Garden and the Wildlife Conservation Society’s Bronx Zoo are within the neighborhood. Fordham University maintains its historic original campus on much of the former Rose Hill Manor in the center of the neighborhood. The Fordham Road Business improvement district operates on the northern border of the neighborhood. This retail district is the longest and one of the busiest in the City – the Fordham Road shopping district getting more foot traffic on average than Manhattan streets in SoHo, Greenwich Village and the Flatiron District.
What to see and do in the Bronx
The 265-acre Bronx Zoo is the largest metropolitan zoo in the US, a must-see for anyone who loves wildlife. It is the home to more than 6,000 animals, which are housed in re-creations of their natural habitats.
The lush New York Botanical Garden, across the road from the Bronx Zoo’s main entrance, features more than a million plants on 250 acres.
Edgar Allan Poe spent the last years of his life – from 1846 to 1849 – in what was then the Bronx countryside, in a small cottage overlooking the shores of Long Island. It was there that he penned some of his most lasting verse, including “Annabel Lee” and “The Bells,” as well as the metaphysical prose poem “Eureka.” The Edgar Allan Poe Cottage has been restored to its original appearance and is open for weekend public tours.
Trains 182nd-183rd station (B D trains)
Fordham Road station (B D trains)
Fordham Station (Metro-North)
Bus service provided by MTA/MaBSTOA:
Bx1: to Riverdale or Mott Haven (via Grand Concourse)
Bx2: to Kingsbridge Heights or Mott Haven (via Grand Concourse)
Bx3: to Riverdale or Washington Heights, George Washington Bridge (via University Ave)
Bx9: to Riverdale or West Farms Square – East Tremont Avenue station (2 5 trains) (via Kingsbridge Road)
Bx12 (Including +SBS): to Bay Plaza Shopping Center or Inwood – 207th Street station (A train) (via Fordham Road–Pelham Parkway)
Bx15: to The Hub or Manhattanville (via Third Avenue)
Bx17: to Port Morris (via Prospect-Crotona Avenues)
Bx22: to Bedford Park or Castle Hill (via Castle Hill Avenue)
Bx28: to Co-op City (via Gun Hill Road)
Bx34: to Woodlawn (via Bainbridge Avenue)
Bx38: to Bay Plaza Shopping Center (via Gun Hill Road) (Sunday nights only)
Bx41 (Including +SBS): to Williamsbridge or Third Avenue – 149th Street station (2 5 trains) (via Webster Avenue)
Bus service provided by the Bee-Line Bus System:
60: to White Plains, NY (via US Route 1)
61: to Port Chester, NY (via US Route 1)
62: to White Plains, NY (via US Route 1; Express from New Rochelle to East White Plains)
Are you a business owner in the Fordham Neighborhood?
Attract more local sales by directing customers through online searches
Local and hyper-local businesses (such as restaurants, beauty salons, pizzerias, daycare centres, tattoo parlors etc) can benefit significantly if they appear in the local search results or maps when a would-be customer who happened to be in your neighborhood, or is within a certain distance from your business, searches online for specific products or services that you offer on their mobile devices.
On Google, an estimated 20% searches conducted are focused on a place or location. Mobile search, which has already taken a huge bite out of PC traffic, is increasingly focused on localized search terms; local mobile search is now estimated at 40%, according to Google’s Surojit Chatterjee.
In order for small businesses to reach their target audiences, which are often geo-specific, they must ensure that they are ranking high in these local searches. According to Google’s Think Insights Databoard:
- 94% of smartphone users have looked for local info and 84% have taken action as a result
- of the above, 65% visited the business they looked up
- of the above, 29% made a purchase in-store
There are several strategies for targeting local search, including:
- Listing your business in relevant industry and geographical directories/listings
- Creating keywords that combine your company with your physical location
- Optimizing your company’s website for mobile
What PixvieweR™ can do for you:
We will create (or redesign) a website that truly reflects your brand’s personality, so that it will stand out among your competitors. All the sites we design, develop, or redesign are optimized for search engines, and for viewing on a wide range of mobile and tablet devices as well as various browsers and platforms. We will get your site listed on all major search engines featuring a local search, or a map by creating keywords based on your business/service/product (such as “Pizza” or “Sneakers”) and location (example “Fordham” or “Grand Concourse”).